What’s Brewing: Specialty Coffee Trends You Need to Know
Coffee drinking is always in vogue, but the specialty coffee industry is dynamic. As a result, specialty coffee consumers need to keep up with the latest trends.
Luckily, at the Goodness Coffee Company, we’ve got a low-down on the emerging trends in your local coffee shops and the global specialty coffee market. Keep reading!
1. Younger Specialty Coffee Consumers
For the older generation, coffee is a traditional drink. Surprisingly, younger Americans are deriving pleasure in consuming specialty coffee.
The 2022 National Coffee Association survey revealed that 51% of the respondents, aged 18 to 24, had a cup of joe in the past day. The figures increased to 62% for those between 25 to 39.
These interesting statistics show that younger people visit coffee shops hoping to find something new to add to their drinking experience. That’s why specialty coffee drinks like espresso-based beverages and nitro coffee are becoming popular.
2.Special Brewing Methods
When it comes to coffee consumption among traditional and young-aged drinkers, two brewing methods stand out: nitro and cold brew coffee.
Nitro coffee is a regular cold brew coffee that uses higher quality coffee beans and then adds nitrogen gas to the mix. This creates a bubbly effect without tasting like regular carbonated drinks. Also, the flavor of this specialty coffee is less bitter and more creamier.
Cold-brewed coffee, on the other hand, has been around for some time, and its market share may rise to $1.37 billion by 2025. The coffee drink offers a more robust flavor and an extra caffeine kick compared to traditional iced coffee. Besides, people are embracing cold coffee due to the global rise in temperature.
You can customize your cold-brewed specialty coffee by introducing creamers and flavored syrups. And when you need an outdoor specialty coffee-drinking experience, many restaurants and bars now add cold brew cocktails to their menus.
3. Grab-and-Go Specialty Coffee Beverages
In a fast-paced world like ours, convenience is everything. Since the pandemic struck, people have sought ways to bring the specialty coffee cafe to the comfort of their homes. As a result, many coffee companies now package specialty coffee drinks in single-serve bottles and cans for all-day consumption.
In 2022, the sales of refrigerated bottled and canned specialty coffee reached $925 million. These caffeinated beverages come in cold brew, nitro, iced coffee, and energy coffee drinks. As a result, you don’t have to stand in long queues or purchase expensive equipment to enjoy your favorite brew.
4. Healthy Additives
One of the coffee trends to watch out for is the popularity of whole or skim milk alternatives. This ensures that people who don’t like black coffee can choose a non-dairy, plant-based option such as coconut, and almond.
The global market size of plant-based milk is expected to grow at a CAGR of 12.3%, reaching $65.33 billion by 2030. This shows that the demand for healthy milk options is here to stay.
Other healthy additives for specialty coffee include collagen creamers and ingredients like matcha, mushroom, and turmeric. They provide several health benefits, including promoting gut health, boosting the immune system, and reducing bad cholesterol.
5.Specialty Coffee Roasters
Another coffee trend that’s skyrocketing is the popularity of local roasters. It encourages producing countries to form a customer base of domestic consumers.
For instance, Brazil, the world’s largest coffee producer, began increasing its domestic consumption of specialty coffee in 2004. From projections, the Brazilian coffee market will grow by 5.11%, amounting to $9.4 billion by 2028.
Thanks to the growing bond between coffee farmers, roasters, and coffee shop owners, specialty coffee drinkers can now access quality coffee from their local area and other specific origins. It offers the opportunity for flavor combinations, considering that coffee beans from each region have a unique flavor profile.
6. Sustainable Coffee Production
People who drink coffee are more concerned about where and how it’s grown because of its impact on the planet. As a result, many specialty coffee producers are switching to sustainable farming practices, such as organic farming and growing under shades, to decrease their carbon footprint.
To support farmers, coffee companies develop long-term business relationships with Rainforest Alliance and Fair Trade-certified farms. This ensures that farmers receive commensurable payment for their efforts.
Therefore, specialty coffee brands that bear the Fair Trade seal are not only a specialty coffee market trend but also a standard for equity.
Wrapping Up
The specialty coffee industry will continue to evolve just as consumer preferences keep changing. However, people will always choose convenience in every new trend. The Goodness Coffee Company recognizes this and continues to redesign its menu to accommodate the new trends in the specialty coffee industry.
So, whether you want us to whip up an instant coffee using our special technique or brew a cup of crafted joe, we’ve got plenty of seating space to indulge in your coffee experience. We also prepare a variety of food pairings, from sandwiches to pastries, making every bite a culinary delight.
Go ahead and explore our online store so you can order your specialty coffee just the way you like it.
