About Goodness Coffee Company

Welcome to Goodness Coffee Company, where every cup of coffee authentically means something. Located smack dab in the heart of Willmar, MN, our luxury coffee shop is more than just a place to grab your morning brew – it's a hub of community and connection.

Our Coffee

At Goodness Coffee Company, we're obsessed with quality – especially when it comes to our coffee. We proudly brew Peace Coffee, a brand committed to sustainability, fairness, and deliciousness in every cup. All Peace Coffee beans are certified fair trade and organic, ensuring that farmers receive fair compensation for their hard work while also protecting the environment and the people who drink it.

We take great care in brewing each cup of Peace Coffee, using precise techniques to highlight the unique flavors and aromas of each blend. Whether you're sipping on our smooth, medium-roast Morning Glory Breakfast Blend or indulging in the rich, bold flavors of our French Roast, you can trust that every sip of Peace Coffee at Goodness Coffee Company is a sip you can feel good about.

So come on in, grab a seat, and treat yourself to a cup of Peace Coffee brewed with precision, integrity, and a commitment to making the world a better place.

Our Love for Willmar, MN

Willmar isn't just where we do business; it's our home. We're proud to be part of this vibrant community, and we're passionate about supporting local initiatives, events, and organizations that make Willmar the special place it is. You’ll see us at farmer’s markets, live concerts, sporting events, and community gatherings.

Our Impact

At Goodness Coffee Company, we believe in the power of coffee to do good beyond our doors. That's why we're proud donors to Water.org, an organization dedicated to providing access to safe water and sanitation around the world. We donate 1% of gross revenue toward getting clean water for more people on our planet. With every purchase you enjoy at our shop, you're helping us support Water.org's life-changing work.

Our Family

Goodness Coffee Company isn't just a business – it's a family affair. Fostered by Nick and Candace Aaker, our coffee shop is a labor of love built on shared values, hard work, and a commitment to excellence. We strongly believe that people matter, so from our baristas to our loyal customers, everyone who walks through our doors becomes part of our extended family, and we're grateful for each and every one of you.