6 Coffee Cultures Around the World: Beans, Brews, and Beyond

The coffee cultures around the world are an ongoing centennial celebration. In America alone, it consumes 517 million cups of coffee per day. From the cafes of Italy to the buna ceremonies in Ethiopia, every society has its way of enjoying coffee. 

Exploring these diverse coffee cultures tempts your taste buds with distinct flavors. It also provides a window into the java customs of other societies. 

If you've ever been curious about different coffee customs around the world, grab a cup filled with your favorite coffee drink, sit back and enjoy this trip around the world!

Brazil: The Samba of Coffee

Imagine looking over endless rows of coffee trees. Welcome to the motherland of the world's largest coffee industry — Brazil. The history of Brazilian coffee is as complex as the flavor profiles of its beans. 

During the 18th century, Francisco de Melo Palheta smuggled coffee seeds from French Guiana to Brazil. He sparked a coffee boom that had a lasting impact on the country's economy and culture. 

Brazil delivers a third of the world's coffee, with diverse types and growing regions. You can experience the sweet, fruity finish of Santos coffee to the citrus notes of Minas Gerais beans.

It's not only the taste that makes Brazilian coffee special. Brazilian culture weaves coffee into its fabric. Ubiquitous coffee breaks and the afternoon ritual of cafezinho are a tradition. Cafezinho is a sweet, powerful shot of coffee served with sugar. 

Coffee isn't solely for drinking — it's also a favored ingredient of sweet treats like brigadeiros and savory dishes like feijoada. The production and processing of Brazilian coffee are diverse and fascinating. 

It ranges from mechanized harvesting on a large scale to the hand-picking methods used by smaller farmers. All contribute to the unique flavor and character of Brazilian coffee. 


Every sip from the fields to the cup is a journey through this remarkable country's history, culture, and flavor.

Turkey: Savoring the Turkish Delight

The streets of Istanbul, where the air is thick with the scent of dark coffee. Home of Turkish kahve (coffee), soaked in tradition and infused with the warmth of hospitality. 

Kahvesi has served as a symbol of social connection in the Middle East. According to tales, the Yemeni governor gifted this beloved beverage to the Ottoman Empire in the 16th century. It spread throughout the region, becoming a signature of Turkish culture.

Turkish coffee is an art form with methods that achieve the perfect cup. The finely ground coffee beans are combined with water and sugar and brought to a boil in a cezve pot. 

The coffee is then poured into a small cup like a fincan or demitasse and served with a small glass of water. Turkish coffee has a thick, creamy texture and a hint of sweetness. Each region has its unique take, with variations in roasting styles, brewing processes, and spices. 


Coffee is a time-honored tradition, from the cup arrangements to the direction it faces. Turkish coffee represents harmony and is a beloved part of the culture.

Italy: The World of Italian Coffee Culture

Italian coffee culture has influenced coffee-drinking habits around the world. Its history rewinds to the 16th century when Venetian traders first introduced coffee to the country. Over time, it has evolved into a refined art form ingrained in daily life.

At the heart of Italian cafè culture is the espresso, a small strong shot of coffee that's the base for many other coffee drinks. Espresso only requires three parts: finely ground coffee beans, water, and an espresso machine. Quality beans and skilled baristas are necessary for creamy and complex espresso flavor.

Italians mean business when it comes to coffee. Many unspoken customs and courtesies around ordering and enjoying their beloved beverage exist. 

It's common for Italians to have a quick espresso standing up at the bar of a café rather than sitting at a table. They also take care not to order a cappuccino after 11 am, as it's a breakfast drink.

Coffee plays a meaningful part in social interactions. Italian cafés are gathering places where people come to discuss current events and enjoy a moment of peace.

Italian coffee is the ruler of espresso-based drinks, and their machines and roasters are top-tier worldwide. This lifestyle has inspired specialty coffee, valuing artisanal roasting and high-quality beans. 


Coffee in Italy is a celebration of life's simple pleasures. With a focus on community and good drinks, it's an enduring legacy that captures the heart of Italy.

Vietnam: The Unique Blends of Vietnamese Coffee

What sets Vietnamese coffee apart is its brewing techniques and equipment, for example, the "phin," a small metal filter that sits atop a glass. This device allows for slow, steady extraction of the coffee. The result is a bold brew that's perfect for sipping. 

The story of Vietnamese coffee is captivating. French colonial rule introduced Robusta and Arabica beans to the country's soil, the roots of its coffee industry. Today, this rich blend of beans yields a velvety coffee with a slight sweetness that lingers like a fond memory. 

One aspect of Vietnamese coffee is the brewing method, which uses a metal filter called a phin. This device creates robustness served over ice and mixed with condensed milk, creating the popular ca phe sua da (iced coffee). The slow drip of the phin allows the coffee to be steep, resulting in a flavorful java.

Other popular Vietnamese brews include ca phe den (black coffee), ca phe trung (egg coffee), and ca phe sua chua (yogurt coffee). Each ingredient, such as eggs, yogurt, and coconut milk, creates a one-off taste experience.

Vietnamese coffee plays a role in culture and cuisine. It's enjoyed throughout the day and as part of a social gathering or business meeting. The coffee customs are closely tied to its food and often intertwine with Vietnamese dishes like pho and banh mi.

Coffee tourism is booming in Vietnam, with visitors flocking to roasteries. Tours provide a chance to learn about Vietnam's history and culture while sampling its diverse coffee types. 


Its rich, dark coffee blend and sweet, creamy condensed milk has captured coffee lovers' taste buds globally.

Ethiopia: The Roots of Coffee

In Ethiopia, coffee is a way of life. According to legend, a goat herder named Kaldi discovered coffee when he noticed his goats became energetic after eating berries from a specific tree. 

The abbot of a local monastery in Ethiopia learned of Kaldi's discovery and created a beverage with the berries, which helped him stay alert during evening prayer. This finding spread, leading to rituals and the global wonder of coffee culture.

The traditional Ethiopian buna (coffee) ceremony is a sensory journey. Women adorned in colorful garments hover over an open flame, roasting raw beans until the aroma envelops the room. 

They grind the beans using a mortar and pestle, creating a fragrant cloud of coffee dust. Meanwhile, a clay pot called a jebena comes to a boil, ready to steep the ground coffee into a potent brew. 

Step into an Ethiopian home, and you may be lucky to experience a traditional buna ceremony. Guests receive not one, not two, but three rounds of coffee. Each session delivers a force that delights the senses. 

Brace yourself for the first round, called abol, which packs a punch with its strong bitter taste. The second round, tona, is mild, easing you into the experience. The third round, baraka, is a sweet fragrant delight that uplifts you. 

Ethiopian coffee runs through the nation's veins, fueling millions of livelihoods. As the world's fifth-largest coffee producer, Ethiopia boasts unique coffee profiles. 

Distinguished by citrus notes and sweet berry undertones, it's no surprise why coffee fans flock to Ethiopia. Coffee accounts for over 60% of Ethiopia's export earnings, cementing the economic significance of this brew. 

Ethiopians take coffee roasting to another level. Their dry, natural process unleashes the flavors of the beans, unlike countries that wash theirs before roasting. Ethiopian coffee roasts without water interference, making it singular. 

The coffee culture has spawned tourism. Visitors around the world travel to experience traditional buna ceremonies and coffee-growing regions. Cities like Addis Ababa and Harar are hotspots for coffee tours where visitors delve into the history of Ethiopian coffee


Ethiopia's coffee culture lures coffee lovers and travelers everywhere under the sun.

American Coffee Culture: The Quick, Delicious Melting Pot

American coffee culture has a rich history and is deeply ingrained in the country's social fabric. The United States has been a major player in the global coffee industry since the early 18th century when coffeehouses first opened in Boston and New York City. American coffee culture is characterized by a love for convenience, speed, and customization. 

Drive-thru coffee shops are ubiquitous, catering to busy commuters who need their caffeine fix on the go. Specialty coffee shops have also become increasingly popular over the past few decades, providing a more artisanal experience with handcrafted drinks and unique brewing methods. 

However, no matter how you take your coffee, one thing remains constant: it's an integral part of American life and a beloved beverage that brings people together.

With the rise of third-wave coffee shops, there is now an emphasis on sourcing high-quality beans and crafting artisanal drinks. Overall, American coffee culture reflects the diverse tastes and preferences of its people while also providing a sense of community and comfort through the simple pleasure of a good cup of coffee.

The common denominator is always community and conversation. Coffee is a universally loved beverage that brings people together around the world. Whether it's sipping a cup of Turkish coffee in Istanbul or enjoying a café au lait in Paris, and similar to the Italian style of drinking espresso with friends at a stand-up bar, we enjoy sitting across the table with friends, family, coworkers to enjoy conversation accompanied by delicious coffee made exactly how we like it. Generally, the experience is always enhanced by the company of others.

Goodness Coffee Company, Willmar, MN

As we explore coffee cultures worldwide, we appreciate the traditions shaping this treasured drink. Goodness Coffee House embodies the spirit of coffee culture while embracing modern-day values.

Goodness Coffee House is a community hub that promotes a healthy lifestyle. We aim to create a sanctuary where people can come together, indulge in healthy treats, and savor simple pleasures. 

Try one of our signature drinks made with quality ingredients. The Health Nut is a fan favorite, a Golden Turmeric Latte made with oat milk, sugar-free hazelnut, and ground cinnamon, offering a healthy and flavorful alternative to standard lattes. Of course, we also serve classic brews, lattes, and espresso-based drinks.

We are committed to sustainable and ethical coffee sourcing and production practices. We work with Peace Coffee, a Minnesota local supplier that prioritizes fair trade, organic farming practices, and reducing carbon footprint. 


Join the community, savor the flavors, and appreciate the goodness of life in every cup.

Previous
Previous

Decoding the Lingo: Common Terms of the Specialty Coffee World

Next
Next

Fair Trade Coffee: Exploring the Benefits